Responsive Website Designs
With the increasing popularity of tablets and the rise of Internet use on mobile devices a growing number of websites are becoming universally compatible. In order to keep up with technology and the constantly evolving world of SEO dealerships must begin investing in responsive website designs. The need for a singular site through which all users can access your dealership’s website to obtain pertinent inventory and vehicle information is growing, as Google is encouraging site owners to adopt responsive design technologies for optimal user experience and search rankings.
Fit Any Screen
Responsive dealership websites are soon to be the norm and dealers who recognize this trend early on will be greatly rewarded in their SERP rankings. As responsive dealership websites work across all devices, adjusting their size and layout to fit any screen, the need for a separate mobile site will be eliminated. Having two websites for your dealership is not only inconvenient, costly, and time-consuming, it also negatively impacts your dealership’s Google score – as mobile sites receive traffic that would otherwise be sent to your primary site.
Another benefit of responsive dealership websites is that they do not require any redirects from one site to another. This eradicates the issue of faulty redirects, which result in penalties from Google, and offers site visitors a better overall experience. Most mobile sites also contain less information than primary sites, preventing customers from obtaining the information they need via mobile or tablet devices and possibly resulting in lost sales.
website design and development
With responsive dealership websites all inventory and vehicle information is available to consumers through any device at any time. Mobile sites also receive less traffic and result in fewer conversions than primary sites, making their creation and maintenance far less profitable than that of responsive dealership websites.
Dealers spend exorbitant sums of money on website design and development in addition to various SEO related expenses and should not be required to spend additional funds and resources on creating, maintaining, and optimizing a separate mobile site. By funneling all of their energy and resources into one responsive dealership website dealers will see greater ROI, receive better exposure, and create more satisfied customers. Overall, responsive dealership websites are the best way for dealers to reach as many prospective customers through as many technological devices as possible while reducing expenditure and maximizing ROI.
